HOW TO BUY RENDERINGS IN A VISUAL NUTSHELL
A short guide to choose 3D rendering services based on the highest quality and the best buy approach.
#1. THE QUALITY Point Of View
Quality stays in those little details. We all know it, regardless of the point of view from which we look at things. How can you tell whether it’s pure quality behind your 3D rendering? How can you „read” those little details that make the difference? Knowing reality by heart. Rendering reality by heart. Actually it’s quite simple: an exported 3D tree should look exactly like a real tree. A road like a real road. And so on. And then to ask yourself, which image is the real one? So that you mistake the rendered visualization for the real visualization.
And yes, it is possible now. And there should be no other way around. We have the technology nowadays, why not have the visualizations exactly from the point of view of the reality?
#2. THE Point Of View of BEST BUY
Architecture is a creative industry with very different prices for its services. In order to get a final price for your project you have to send the architectural plans to the 3D rendering company.
Here are some cost landmarks to guide you budget-wise when choosing 3D rendering services.
Outdoor renderings at a cost per 2 images taken usually from different angles – front & behind the building:
#1-2 floors building – 1200 – 1800 EUR
#3-5 floors building – 2400 – 3500 EUR
#more than 6 floors building – starting from 4000 EUR
Indoor renderings
When it comes to indoor the cost varies between 500 – 1200 EUR per image.
Because there isn’t a cheap way out when it comes to quality renderings, the most cost-effective solution is to ask for a mixed package of indoor and outdoor renderings.
You’ve already invested a lot of resources in your project time, money, dreams, aspirations.
So in order to get the quality your vision needs and deserves go with a smart buy. With the lowest risk possible for your business.
#3. How to: Payment terms
When it comes to payment, the industry standard is to pay 50% up front and 50% when it’s done, with very few exceptions.
This comes due to the first rendering proposal, that in the end represents 50% of the total work volume.
#4. How to: choose your 3D rendering partners
Here you have to decide two things: whether you’re working with a company or with freelancers, and then the location of the company.
Freelancers or companies
Freelancers usually offer lower prices but that comes with a risk. Although they can offer 3D renderings services that are flexible and creative, you have to be aware that your project can depend on one single person.
There is also the possibility that your project will not meet the expected deadline, or match the quality presented in the portfolio. And there is always the possibility that they can quit anytime the project.
In this way quality and timing may both suffer, so in the end going for the low price it may „cost” you a lot.
A dedicated 3D rendering company should have the resources to deliver the promised quality: starting with a project manager assigned to your project, then working with every resource in its place to have the final rendering ready, all these according to the deadline.
These offers you integrated solutions from a dedicated experienced team, within a process of simplified communication.
Team location: Western or Asia
If you go for the lowest price there is always the risk of working with companies from Asia.
Even if they come at a low price, you have to consider that things may get a little clumsy, due to cultural relativism in terms of business culture and communication.
This is why is best for your company is to choose a 3D rendering service that has the western business mentality: the better this is implemented, the better it works universally.
#5. How to choose the right team for the right project?
Speaking of team what really makes a difference here is to have from the start a holistic vision of the project, and having a team of architects that render is a big advantage in this industry, if not the biggest. After all, while everyone can learn to render, visualization will always remain an art, one that’s very hard to be depicted by others.
Because a 3D artist architect has this innate understanding of projects and can easily communicate with other architects, to speak their common language no matter what location they are in the world.
#6. Communication workflow
The best case scenario is to acknowledge the 3D rendering workflow right from the very start of the project.
Make sure you agree on a clear timing with all the deadlines, a project manager assigned within the project, a clear brief of client’s needs and demands and also an agreed number of drafts to meet the desired vision of your architect.
#7. Visioning everything step by step well before the final sign off
It is crucial to be completely satisfied with every step of the work process in every phase of the 3D rendering process, long before the final sign off.
You have to make sure that your company will receive as many drafts needed before the finished product, so you know exactly at every stage of the process how your visualization will look like.
#8. What to send to the 3D rendering company
The file with the architectural project, a contact of the architect and, of course, your vision and desires regarding the project.
What feeling do you want your audience to have when seeing your designs?
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